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Tag Archives: customer service

Everyday Responses, Not Gaffes or Viral Wins, Define Brands

June 15, 2015by bharig Leave a comment

We live in an age where a brand’s major failures (and heartwarming wins) are extremely public, mostly thanks to social media. When a misstep occurs, it’s captured, often without context, […]

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Customer Service, Social Media
Call-to-Action button

Facebook’s New ‘Create Call-to-Action’ Button

January 27, 2015by bharig Leave a comment

As someone who lives within the social media pages of the company I work for, I was admittedly surprised to find a new option available on Facebook. Facebook’s new “Create Call-to-Action” button, […]

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Customer Service, Social Media

What Anti-Hero Popularity Teaches Us About Branding

August 9, 2014by bharig Leave a comment

The Anti-Hero is a phenomenon in film and television that involves the significant popularity unlikeable characters have garnered. Whether ruthlessly truthful, uniquely aggressive or simply not the type of person […]

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Branding, Social Media

5 Ways Marketing Can Sabotage Your Customer Service

June 24, 2014by bharig Leave a comment

In a world filled with brand silos and departments working independently, communication can be difficult between brand departments only feet away from each other. The reality is that customer service […]

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Branding, Customer Service, Social Media

Fly (and test!) Your Social Media Kite

April 22, 2014by bharig Leave a comment

A common childhood memory that may quickly be dying off (thanks a lot Internet!) is your first kite. Inevitably one in a series due to bad crashes, poor storage or […]

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Social Media

Reuse Blog Posts: Making the Most of Social Media Collateral

March 12, 2014by bharig Leave a comment

The last thing many people consider after pressing ‘Publish’ on their content is how to reuse blog posts over time. While it’s important to keep your site content fresh, not […]

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Social Media

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  • Facebook’s New ‘Create Call-to-Action’ Button
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  • The Three A’s of Social Media Customer Service

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