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Tag Archives: branding

What Anti-Hero Popularity Teaches Us About Branding

August 9, 2014by bharig Leave a comment

The Anti-Hero is a phenomenon in film and television that involves the significant popularity unlikeable characters have garnered. Whether ruthlessly truthful, uniquely aggressive or simply not the type of person […]

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Branding, Social Media

5 Ways Marketing Can Sabotage Your Customer Service

June 24, 2014by bharig Leave a comment

In a world filled with brand silos and departments working independently, communication can be difficult between brand departments only feet away from each other. The reality is that customer service […]

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Branding, Customer Service, Social Media

What #AmtrakResidency Teaches Us About Social Branding

February 23, 2014by bharig Leave a comment

Amtrak recently set the internet abuzz with what may have started out as a general musing from a user on Twitter: Now, granted, Zach has a check next to his […]

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Branding, Social Media

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