We live in an age where a brand’s major failures (and heartwarming wins) are extremely public, mostly thanks to social media. When a misstep occurs, it’s captured, often without context, […]
I’ve found it, quite ironically, difficult to get a quality list of upcoming Social Media Marketing Conferences for 2015… perhaps due to competing SEO teams… or just BecauseTheInternet. Regardless, here […]
As someone who lives within the social media pages of the company I work for, I was admittedly surprised to find a new option available on Facebook. Facebook’s new “Create Call-to-Action” button, […]
For all intents, Lesli Frye (@LesliFrye) appears to be a high school senior at Oakwood High School in Illinois. Her internet behavior appears to have gone unchecked by school officials […]
Social media customer service is an emerging field that has extreme value to brands and consumers alike. With the capacity to resolve issues proactively, as well as provide insight into […]
The Anti-Hero is a phenomenon in film and television that involves the significant popularity unlikeable characters have garnered. Whether ruthlessly truthful, uniquely aggressive or simply not the type of person […]
I know your reaction, anonymous Internet user. Another “(Number) Tips for (Company)” post. Sigh. The world is full of social media tips for small businesses; I am not a pioneer […]
Ah, summer. A time where the sun is out, the roads are calling and the tell-tale ‘car with sign on top and flashy school name on side’ is driving 39 […]
A lot has been said about the new opportunities and exciting options social media provides for those embarking on a job search. However, there is a ‘dark side’ to social […]
In a world filled with brand silos and departments working independently, communication can be difficult between brand departments only feet away from each other. The reality is that customer service […]
Socially | Effective 